The biggest challenge for companies is the gap between what people want to achieve versus what they actually do regarding ‘digital’. Agile work is becoming the norm and digital media becomes leading. But the reality is that current processes, working methods, company culture and structure are unfortunately not suitable for a company’s current and future digital needs.
To become ‘truly digital’, companies must completely transform themselves into an effective marketing organization for a digital world. New Rivets helps advertisers and publishers do just this by navigating the complex digital marketing technology landscape by aligning strategy, technology and people.
To help you make the switch from thinking digital to being digital, we evaluate the effectiveness of each and every digital component within your company. Our main goal is to give you control by making you self sufficient . Therefore, rather than providing big evaluation reports, we look at how everything works together and determine where and what can be improved, systematically.
The people that are part of the digital transformation are even more as important as the technologies, processes and infrastructure involved. Becoming truly digital will only work if the entire organization is attuned to why the transformation is necessary and work is aligned with employee’s capabilities and skills. Together, we create digital transformation teams that will make the difference.
For any successful digital strategy now a days, the right technology solution is key. But selecting a (new) technology partner is not always as easy as it seems. By analyzing the technique and / or infrastructure appropriate for your organization’s needs, we can indicate which savings are possible, optimizations are needed and changes are necessary to ensure that you’re in control of your own data and have the insights needed to make informed decisions.
We provide the control and transparency you need.
Tech is not a goal but it is one of the ways to improve or automate the marketing process. At New Rivets we believe that companies can automate their digital growth using the right combination of: Technology, Relevant data, Lean processes and Skilled people. We equip brands to take control. Our distinctive character is that we have international experience and knowledge of the total digital eco-system.
We know what advertisers need.
We know which digital marketing tools and suppliers make the difference.
We know with which challenges publishers have to deal with.
By combining these insights, we are able to take substantive steps with our customers to make a significant contribution to the strength and quality of the total.
Some of the work we have done.
Future proof digital growth strategy
Setting up data management platform
Performance management framework
Digital media assessment
Founders New Rivets.
Jeroen has a proven track record developing solutions that streamline business processes, and an extensive network of digital professionals on the publisher’s side of the digital eco-system. Jeroen’s strength lies in his ability to develop an optimal operating environment in real time. He brings experience, knowledge and extensive problem-solving skills to the table to increase profit margins and ensure that organizations are maximizing their potential.
Boudewijn van Ewijk
Boudewijn is an all-around people manager with an international background in digital marketing and sales on the advertiser’s side of the digital eco-system. In the last 18 years, Boudewijn has successfully turned-around several organizations into digital leaders by transforming their marketing, operations and technology departments. With his hands-on client consulting role, Boudewijn develops tools and services to give brands greater media insights and control.
Jeroen Rutte: " 5 misconceptions about header bidding"
If brands want to learn where they stand in their digital journey, they need a digital assessment. Is the process that they handle effective? Do they pay too much for the use of the technology? Do their people have the right knowledge? And what is the actual value of the media being sold or purchased?
By assessing, New Rivets provides clients with insight on how far they already have come, and how much further they need to go before they achieve digital success. We look at how everything works together and determine where and what can be improved, systematically.
When it comes to making technology decisions in an organization, the process of vetting and ultimately selecting the right partner is critical. And also, very difficult. With so many vendors available, finding the ‘right’ one is just like searching for a pin in a haystack.
The distinctive character of New Rivets is that we have knowledge of the total digital eco-system. We know what advertisers need. We know with which challenges publishers have to deal. We know and worked with the tools and suppliers that make the difference. That’s why clients asked us to find the right match for them. We are happy to share one of our client cases with you.
Implementation performance management framework
Transparency and the need for viewability standards, as well as battling ad fraud and brand safety, are key priorities for every brand. Due to the lack of insights and knowledge of the systems they work with, brands struggle to pinpoint true costs and KPI’s. What is the actual value of the media being sold or purchased? How much do they spend? What marketing strategies and tactics are getting results?
With the support of New Rivets, brands get the control and insights they need to start making better decisions, and responding in real-time to issues as a result. How we do this? We are happy to share one of our customer cases with you.
Setting up data management architecture
As data is the core of the digital ecosystem, brands must become more proactive about improving their data architecture and management practices. But dealing with several data management challenges, like multi platforms, getting a common view of security and governance, and managing all data, isn’t easy.
At New Rivets, we believe that the key lies in designing a future-proof architecture so that brands can avoid any type of vendor lock-in. That’s why we support brands in setting up a customer data management architecture. How we do this? We are happy to share one of our customer cases with you.
Optimizing yield management
Publishers have to deal with many complex decisions around their display, audio and video advertising models: What are the best technologies and platforms available to monetize their remnant or unsold inventory? And do their in-house employees have enough experience and expertise?
New Rivets knows how brands can make sure that their advertising operations are functioning at maximum and are generating sufficient revenue from the total amount of advertising inventory they have available. How we do this? We are happy to share one of our customer cases with you.
Future proof digital growth strategy
Having a clearly defined and collaborative digital strategy is crucial to unlocking the online growth potential of a business. Brands must ensure that they are as visible as possible in order to drive engagement and sales. This is why getting online marketing strategy right from setting SMART objectives, to effective brand positioning, right through to adopting a strategic multichannel approach is essential.
NewRivets knows, like no one else, how brands can optimize and future-proof their online marketing strategy. How do we do this? We are happy to share one of our customer cases with you.
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